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Core Web Vitals in telecommunications: 105 domains measured

By Christian Schreiber · Updated

Providers who sell speed are judged on the speed of their own website, and visitors draw that conclusion immediately. At the same time these sites carry extensive tariff and availability logic.

For Core Web Vitals, telecommunications ranks last of 18 industries, behind travel and hospitality. Its weakest metric is INP: the industry median of 234 ms is above Google's threshold of 200 ms.

Core Web Vitals in telecommunications

20 percent of the 105 domains measured in this industry pass all three Core Web Vitals with real user data.

Metric Industry median Middle half of the industry Google threshold
LCP 2663 ms 2089 ms – 3536 ms 2500 ms
INP 234 ms 155 ms – 320 ms 200 ms
CLS 0.07 0.01 – 0.20 0.10

Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.

Telecommunications against every measured domain

Group LCPINPCLS
Telecommunications 3047 ms 274 ms 0.17
PerfDelta average (4189 domains tested) 1961 ms 144 ms 0.04

Three measurements from telecommunications

Faster quarter, median and slowest quarter, anonymised and rounded.

Position LCPINPCLS Mobile score Platform
Best quarter 2100 ms 200 ms 0.11 – –
Typical 2650 ms 300 ms 0.13 25 –
Slowest quarter 3550 ms 350 ms 0.22 10 –

What usually slows telecommunications down

Availability checks and tariff configurators are substantial applications that often load on every page. Device imagery at high resolution on tariff overviews adds to it. Deferring the availability flow and serving responsive sizes for the device imagery resolves the larger part.

Which telecommunications pages to test first

Tariff overviews, device pages and the availability check carry the commercial traffic. Test a tariff overview with device images, a single device page and the address check with an address entered. Shop and self-service areas often run on separate platforms, so test them on their own instead of assuming the home page values apply.

Which metric is at risk in telecommunications

INP is the metric most at risk, because availability checks and configurators react to every input and bring large scripts. LCP suffers from high-resolution device renderings at the top of tariff pages. Layout shifts appear when promotional banners and price badges are inserted after the tariff grid.

Step-by-step fixes: Website Speed Optimization.

How does your site compare in telecommunications?

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