Core Web Vitals in travel and hospitality: 247 domains measured
By Christian Schreiber · Updated
Travel sites compete with booking portals that invest heavily in their own performance. Anyone who wants direct bookings has to be at least as fast as the intermediary next to them.
For Core Web Vitals, travel and hospitality ranks last of 18 industries, behind telecommunications. Its weakest metric is INP: the industry median of 233 ms is above Google's threshold of 200 ms.
Core Web Vitals in travel and hospitality
23 percent of the 247 domains measured in this industry pass all three Core Web Vitals with real user data.
| Metric | Industry median | Middle half of the industry | Google threshold |
|---|---|---|---|
| LCP | 2541 ms | 1952 ms – 3568 ms | 2500 ms |
| INP | 233 ms | 155 ms – 334 ms | 200 ms |
| CLS | 0.10 | 0.03 – 0.21 | 0.10 |
Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.
Travel and hospitality against every measured domain
| Group | LCP | INP | CLS |
|---|---|---|---|
| Travel and hospitality | 2944 ms | 281 ms | 0.16 |
| PerfDelta average (5748 domains tested) | 1977 ms | 144 ms | 0.04 |
Platforms in travel and hospitality
Share passing all three Core Web Vitals, by platform.
-
Next.js 8%
40 domains on this platform · median 2632 ms, middle half 2278 ms to 3357 ms
-
Adobe Experience Manager 5%
39 domains on this platform · median 3113 ms, middle half 2335 ms to 3929 ms
Three measurements from travel and hospitality
Faster quarter, median and slowest quarter, anonymised and rounded.
| Position | LCP | INP | CLS | Mobile score | Platform |
|---|---|---|---|---|---|
| Best quarter | 1950 ms | 550 ms | 0.00 | 50 | Adobe Experience Manager |
| Typical | 2550 ms | 150 ms | 0.06 | 45 | – |
| Slowest quarter | 3600 ms | 200 ms | 0.33 | 30 | Adobe Experience Manager |
What usually slows travel and hospitality down
Image galleries and map views dominate page weight, and booking forms often pull in an entire external system. Both usually happen on the first page load, although the visitor only wants to see prices and availability. Deferring the booking flow tends to pay off more here than any image optimisation.
Which travel and hospitality pages to test first
Room and offer pages, plus the result list of the booking engine, decide whether a visitor books direct. Test a room page with its gallery and the page that shows prices for selected dates. Both often run on the booking provider's domain or in an embedded frame, which is worth knowing before you compare values.
Which metric is at risk in travel and hospitality
LCP suffers from galleries that open with a full-screen photo and often load a carousel script before the image is even requested. INP suffers from the date and guest pickers that come with the booking engine. Layout shifts appear when a price box or availability notice is inserted above the content after rendering.
Step-by-step fixes: Website Speed Optimization.
How does your site compare in travel and hospitality?
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