Core Web Vitals in automotive: 115 domains measured
By Christian Schreiber · Updated
Vehicle listings and dealership sites live on imagery and filtered lists. Both are among the most expensive building blocks a website can have.
For Core Web Vitals, automotive and mobility ranks 16th of 18 industries, behind manufacturing and industry, ahead of travel and hospitality. All medians stay within Google's thresholds, closest to the limit is INP at 196 ms against 200 ms.
Core Web Vitals in automotive and mobility
33 percent of the 115 domains measured in this industry pass all three Core Web Vitals with real user data.
| Metric | Industry median | Middle half of the industry | Google threshold |
|---|---|---|---|
| LCP | 2109 ms | 1707 ms – 2973 ms | 2500 ms |
| INP | 196 ms | 143 ms – 264 ms | 200 ms |
| CLS | 0.05 | 0.02 – 0.13 | 0.10 |
Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.
Automotive and mobility against every measured domain
| Group | LCP | INP | CLS |
|---|---|---|---|
| Automotive and mobility | 2423 ms | 218 ms | 0.10 |
| PerfDelta average (4189 domains tested) | 1961 ms | 144 ms | 0.04 |
Platforms in automotive and mobility
Share passing all three Core Web Vitals, by platform.
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Adobe Experience Manager 18%
33 domains on this platform · median 2549 ms, middle half 2137 ms to 2978 ms
Three measurements from automotive and mobility
Faster quarter, median and slowest quarter, anonymised and rounded.
| Position | LCP | INP | CLS | Mobile score | Platform |
|---|---|---|---|---|---|
| Best quarter | 1700 ms | 150 ms | 0.04 | 55 | Adobe Experience Manager |
| Typical | 2100 ms | 500 ms | 0.09 | 55 | – |
| Slowest quarter | 3000 ms | 250 ms | 0.02 | 25 | Adobe Experience Manager |
What usually slows automotive and mobility down
Vehicle lists regularly load dozens of thumbnails at once with no deferred loading below the fold. Configurators and financing calculators arrive as embedded external systems. Lazy loading the list imagery and a configurator that loads on click resolve the larger part.
Which automotive and mobility pages to test first
Vehicle detail pages and the filtered stock list carry most visits, followed by service booking for workshops. Test a vehicle page with its full gallery and a filtered result list. If listings come from a vehicle marketplace feed or a manufacturer platform, test them as they appear on your own domain.
Which metric is at risk in automotive and mobility
LCP is the first vehicle photo, frequently a large file from the stock system without a responsive size. INP suffers from filter lists, configurators and financing calculators that recompute on every change. Layout shifts appear when price and finance boxes or dealer badges are inserted after the gallery.
Step-by-step fixes: Website Speed Optimization.
How does your site compare in automotive and mobility?
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