Core Web Vitals in finance and insurance: 407 domains measured
By Christian Schreiber · Updated
Financial providers carry a lot of technology on their pages, from calculators to advisory flows and consent management. At the same time trust is the product, and a sluggish page works against it.
For Core Web Vitals, finance and insurance ranks ninth of 18 industries, behind software and SaaS, ahead of logistics and transport. All medians stay within Google's thresholds, closest to the limit is LCP at 2085 ms against 2500 ms.
Core Web Vitals in finance and insurance
47 percent of the 407 domains measured in this industry pass all three Core Web Vitals with real user data.
| Metric | Industry median | Middle half of the industry | Google threshold |
|---|---|---|---|
| LCP | 2085 ms | 1573 ms – 2779 ms | 2500 ms |
| INP | 130 ms | 100 ms – 195 ms | 200 ms |
| CLS | 0.03 | 0.00 – 0.10 | 0.10 |
Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.
Finance and insurance against every measured domain
| Group | LCP | INP | CLS |
|---|---|---|---|
| Finance and insurance | 2375 ms | 157 ms | 0.08 |
| PerfDelta average (4189 domains tested) | 1961 ms | 144 ms | 0.04 |
Platforms in finance and insurance
Share passing all three Core Web Vitals, by platform.
-
Next.js 56%
57 domains on this platform · median 1931 ms, middle half 1506 ms to 2331 ms
-
Adobe Experience Manager 49%
101 domains on this platform · median 1966 ms, middle half 1570 ms to 2582 ms
-
WordPress 44%
32 domains on this platform · median 2360 ms, middle half 1921 ms to 2984 ms
Three measurements from finance and insurance
Faster quarter, median and slowest quarter, anonymised and rounded.
| Position | LCP | INP | CLS | Mobile score | Platform |
|---|---|---|---|---|---|
| Best quarter | 1550 ms | 50 ms | 0.03 | 50 | Adobe Experience Manager |
| Typical | 2100 ms | 250 ms | 0.03 | 30 | Adobe Experience Manager |
| Slowest quarter | 2800 ms | 100 ms | 0.23 | 10 | – |
What usually slows finance and insurance down
The most common blocker is the consent layer that appears before everything else and holds up rendering. Calculators and form flows add a full framework even when the entry page shows a single input field. Loading the calculator on interaction moves that weight to where it is actually needed.
Which finance and insurance pages to test first
Product pages for loans, accounts or policies and the first step of an application flow carry the business. Test them alongside the home page, and test a calculator page separately, because its script often loads on every visit. A page speed test cannot reach pages behind the online banking login, so those need monitoring of their own.
Which metric is at risk in finance and insurance
INP is the metric most at risk: calculators, sliders and multi-step forms react to every input, and consent and tag management scripts compete for the same main thread. LCP is often held back by the consent layer itself, which renders before the actual content. Layout shifts appear when interest rate boxes load their values late.
Step-by-step fixes: Website Speed Optimization.
How does your site compare in finance and insurance?
Run a free page speed test and compare your values with the finance and insurance median.
Run a free test