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Core Web Vitals for restaurants and food: 213 domains measured

By Christian Schreiber · Updated

Restaurant websites are opened almost entirely on phones, often on the move and on mobile data. Someone looking for the menu or the opening hours will not wait five seconds.

For Core Web Vitals, food and restaurants ranks 13th of 18 industries, behind energy and utilities, ahead of online retail. All medians stay within Google's thresholds, closest to the limit is LCP at 2279 ms against 2500 ms.

Core Web Vitals in food and restaurants

42 percent of the 213 domains measured in this industry pass all three Core Web Vitals with real user data.

Metric Industry median Middle half of the industry Google threshold
LCP 2279 ms 1577 ms – 3201 ms 2500 ms
INP 163 ms 120 ms – 232 ms 200 ms
CLS 0.08 0.02 – 0.18 0.10

Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.

Food and restaurants against every measured domain

Group LCPINPCLS
Food and restaurants 2571 ms 222 ms 0.18
PerfDelta average (4189 domains tested) 1961 ms 144 ms 0.04

Platforms in food and restaurants

Share passing all three Core Web Vitals, by platform.

Three measurements from food and restaurants

Faster quarter, median and slowest quarter, anonymised and rounded.

Position LCPINPCLS Mobile score Platform
Best quarter 1600 ms 150 ms 0.03 50 –
Typical 2300 ms 200 ms 0.13 30 –
Slowest quarter 3200 ms 350 ms 0.55 45 Next.js

What usually slows food and restaurants down

The usual brakes are full-resolution mood photography and embedded reservation systems. On top of that, many sites publish their menu as a PDF or an image instead of text. Converting the imagery to modern formats and loading the booking widget on demand solves most of the problem.

Which food and restaurants pages to test first

The menu page and the reservation page carry most visits, usually straight from a map listing on a phone. Test those two before the home page. If the menu exists only as a PDF, the speed test cannot see it at all, and visitors on mobile data wait for a download instead of a page.

Which metric is at risk in food and restaurants

LCP is the metric at risk here. The largest element is almost always a full-width photo of a dish or the dining room, and it is often loaded through a slider script instead of a plain image tag. A booking widget in an iframe mainly hurts interaction, because it keeps the main thread busy while the guest tries to tap.

Step-by-step fixes: Website Speed Optimization.

How does your site compare in food and restaurants?

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