Core Web Vitals in real estate: 109 domains measured
By Christian Schreiber · Updated
Real estate sites live on property imagery and search filters. Both are expensive for the browser, and both are expected instantly.
For Core Web Vitals, real estate ranks fifth of 18 industries, behind media and publishing, ahead of trades and local services. All medians stay within Google's thresholds, closest to the limit is INP at 155 ms against 200 ms.
Core Web Vitals in real estate
61 percent of the 109 domains measured in this industry pass all three Core Web Vitals with real user data.
| Metric | Industry median | Middle half of the industry | Google threshold |
|---|---|---|---|
| LCP | 1883 ms | 1503 ms – 2338 ms | 2500 ms |
| INP | 155 ms | 115 ms – 197 ms | 200 ms |
| CLS | 0.02 | 0.00 – 0.07 | 0.10 |
Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.
Real estate against every measured domain
| Group | LCP | INP | CLS |
|---|---|---|---|
| Real estate | 2025 ms | 168 ms | 0.07 |
| PerfDelta average (4189 domains tested) | 1961 ms | 144 ms | 0.04 |
Three measurements from real estate
Faster quarter, median and slowest quarter, anonymised and rounded.
| Position | LCP | INP | CLS | Mobile score | Platform |
|---|---|---|---|---|---|
| Best quarter | 1500 ms | 150 ms | 0.02 | 55 | – |
| Typical | 1900 ms | 150 ms | 0.04 | 30 | – |
| Slowest quarter | 2350 ms | 150 ms | 0.06 | 45 | – |
What usually slows real estate down
Listing galleries regularly ship images at print resolution, and map modules load a JavaScript bundle of their own. Property search is often layered client-side over a large data set that has to be fully loaded before the first filter responds. Server-side filtering and deferred maps remove most of that.
Which real estate pages to test first
Enquiries happen on the listing detail page, so test a typical property with its full gallery and map. The search result page with active filters is the second candidate. Agents who show listings through an embedded feed from a software vendor should test the page the way visitors see it, feed included.
Which metric is at risk in real estate
LCP is usually the first gallery image, often delivered at the original size from the agent's camera. INP is at risk on search pages, where every filter change recalculates a long list in the browser. Layout shifts come from map containers and contact forms that receive their height only after their script has loaded.
Step-by-step fixes: Website Speed Optimization.
How does your site compare in real estate?
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