Core Web Vitals for trades and local services: 56 domains measured
By Christian Schreiber · Updated
Trade businesses get their enquiries mainly through local search, and local search happens on phones. Between the search result and the phone call there are a few seconds in which the page has to be ready.
For Core Web Vitals, trades and local services ranks sixth of 18 industries, behind real estate, ahead of health and medical. All medians stay within Google's thresholds, closest to the limit is INP at 151 ms against 200 ms.
Core Web Vitals in trades and local services
55 percent of the 56 domains measured in this industry pass all three Core Web Vitals with real user data.
| Metric | Industry median | Middle half of the industry | Google threshold |
|---|---|---|---|
| LCP | 1840 ms | 1577 ms – 2283 ms | 2500 ms |
| INP | 151 ms | 112 ms – 178 ms | 200 ms |
| CLS | 0.03 | 0.00 – 0.06 | 0.10 |
Thresholds, sample sizes and anonymisation are explained under Core Web Vitals by industry.
Trades and local services against every measured domain
| Group | LCP | INP | CLS |
|---|---|---|---|
| Trades and local services | 1969 ms | 158 ms | 0.06 |
| PerfDelta average (4189 domains tested) | 1961 ms | 144 ms | 0.04 |
Three measurements from trades and local services
Faster quarter, median and slowest quarter, anonymised and rounded.
| Position | LCP | INP | CLS | Mobile score | Platform |
|---|---|---|---|---|---|
| Best quarter | 1550 ms | 100 ms | 0.11 | 40 | – |
| Typical | 1850 ms | 150 ms | 0.00 | 50 | – |
| Slowest quarter | 2350 ms | 250 ms | 0.08 | – | – |
What usually slows trades and local services down
Many business sites run on a builder or a purchased theme with features that are never used. Reference galleries serve phone photos at original resolution. Smaller images and a tidied theme usually lift these sites above the thresholds with no further work.
Which trades and local services pages to test first
Local searchers see the home page, the individual service pages and the contact page first. Test the page that ranks for your main service in your town and the contact page with its form and map. The call button should be visible without waiting for any script.
Which metric is at risk in trades and local services
LCP is the main risk: a large header photo of a project or the team, often at original resolution from a phone. Embedded maps and review widgets add scripts that delay the page. Layout shifts appear when the cookie banner or a floating call button moves content that is already visible.
Step-by-step fixes: Website Speed Optimization.
How does your site compare in trades and local services?
Run a free page speed test and compare your values with the trades and local services median.
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